Mark Twain is credited with quoting:
“The two most important days in your life are the day you are born and the day you find out why.”
As to the ‘why’ for this site … here is where it started … which you’ll also see in the ‘about’ section.
It is by now well documented, and supported by sound evidence, that people behave irrationally. Although these experiments all show that we are ‘predictably irrational‘, borrowing from the words of Dan Ariely, the range of outcomes within these experiments themselves suggest that we are all irrational in varying degrees. Continue reading “The ‘why?’”