Purpose as a motivator

In a rational world people should perform equally under a uniform incentive structure irrespective of whether there is specific meaning or purpose to their work or not.

As far back as 2007 Adam Grant experimented with call center employees to establish that adding purpose to a task drives better performance. The research question was Continue reading “Purpose as a motivator”

The ‘why?’

Mark Twain is credited with quoting:

β€œThe two most important days in your life are the day you are born and the day you find out why.”


As to the ‘why’ for this site … here is where it started … which you’ll also see in the ‘about’ section.

It is by now well documented, and supported by sound evidence, that people behave irrationally. Although these experiments all show that we are β€˜predictably irrationalβ€˜, borrowing from the words of Dan Ariely, the range of outcomes within these experiments themselves suggest that we are all irrational in varying degrees. Continue reading “The ‘why?’”